89% Of Buyers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the huge bulk of consumers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have excellent and awesome scores. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

The Majority Of Individuals Aged 25-34 Wrote Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

American Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal