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Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
United States Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Communicating with your consumers creates trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you might anticipate, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Usually, 142 million customers go to Yelp every month. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews
Irrespective of how tempting your marketing is, you still need consumer reviews. There is no other way around it. Customers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
Just 6 Percent Of Consumers Do Not Trust Client Reviews At All
According to client review data, a tremendous 19 percent of consumers always trust online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Service
This stat is one of numerous that show the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more important than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a perfect five star ranking.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
Clients Could Invest 31 Percent More With A Business That Has Great Reviews
Pay attention to this statistic. The better other users describe your product and services, the more cash you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
89% Of Individuals Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, clients prefer to read reviews on their mobile phones.
Source: Statista
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our buying preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal