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74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Looking at online scores stats, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have outstanding and good scores. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
77% Of Consumers Would Definitely Post A Review If They Were Asked
More than a 35% would submit a review to educate others about their client experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other people with their choice making process.
Source: Podium
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a legal representative or a doctor.
Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of customers did leave a review. In general, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of potential clients will not even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs