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More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your customers establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.
Although we now know why customer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.
Source: Brightlocal
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two thirds of companies have excellent and awesome scores. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
Customers Could Spend 31% More With A Business That Has Fantastic Reviews
Focus on this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
American Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA clients.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise affect our buying preferences.
According to social reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
89% Of Consumers Read A Businesses Replies To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Given that the vast bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your website's SERP ranking.
Looking at online scores stats, we learnt that a company requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo