54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Majority Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Most Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Review A Companies Replies To Reviews

Not only do most clients read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Definitely Leave A Review

More than a 35% would post a review to advise others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

Due To The Fact That They Want To Buy A Service Or An Item And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Websites.

Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal