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When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
74 Percent Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings data, we learnt that a company requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about very first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats show a company's reputation doesn't impact simply the clients. Potential team members also take a look at scores and take a look at reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Reviews Published On Twitter Can Boost Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Most Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two-thirds of businesses have outstanding and good ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
89% Of Customers Browse A Businesses Feedback To Reviews
Not only do many individuals check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and ranking statistics reveal people value the opinion of peers more than any other material.
Source: Collective Bias
83% Of Consumers Don't Trust Advertising
The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to pay attention to clients' recommendations online.
Source: Statuslabs
15% Of Users Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible consumers will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You