91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two thirds of businesses have good and outstanding rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers check out Yelp every month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Many Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating actually helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation doesn't impact just the clients. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

74% Of Local Companies Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider