98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective customers won't even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews go on without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

USA Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

70 Percent Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take note of clients' suggestions online.

Source: Statuslabs