77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Most Likely Post A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When customers have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online scores statistics, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to customer review stats, a whopping 19% of customers always rely on online reviews and never ever a buy without checking out reviews initially.

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers