72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no way around it. Customers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

70% Of Customers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

US Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

If A Business Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Business

Clients don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge effect user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Staying connected with your clients develops trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

77% Of Consumers Would Certainly Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal