If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

82% Of Customers Visit Review Sites Because They Want To Purchase An Item Or A Service And Want To Get The Truth About Business Services And Products.

Review websites are locations that people go to get the truth about a service, business or product . Because they have actually already formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Reviews Posted On Twitter Can Boost Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

More Than Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Score

This stat is among numerous that show the value of online ratings. Now that news of client fulfillment travels this fast, keeping your clients happy is more important than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a best five star ranking.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Over Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients well normally flourish, review websites help make certain of that.

Source: Statuslabs

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs