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63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general appeal of a site can only go so far.
Source: Review Trackers
Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.
Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
15% Of People Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential customers will not even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
72% Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require customer reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Accounts For 57.5% Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
The Typical Review Length Has Become 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
70 Percent Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
83% Of Consumers Do Not Rely On Advertising
The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of customers' recommendations online.
Source: Statuslabs