89% Of Clients Review A Companies Reactions To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Majority Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of numerous that highlight the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not affect simply the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Prefer To Discover A Business Through Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally 2 out of 3 companies have great and outstanding ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Over Half Of People Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective clients are looking for. Nearly a third of customers state composed reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your customers establishes trust. Even something like responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Because the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp each month. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias