The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are much more likely to hire a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those invited, 80% of clients did give a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider

When customers need to choose a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to customer review statistics, a whopping 19% of customers always rely on online reviews and never a purchase without checking out reviews first.

Source: Statista

82% Of Customers Check Out Review Sites Because They Wish To Purchase A Product Or A Service And Wish To Get The Facts About The Businesses Products And Services.

Review sites are locations that customers go to get the facts about a business, service or product . Since they have currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

95% Of Unhappy Clients Will Go Back To A Company If A Business Manages To Solve Issues Quickly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Clients Read A Businesses Reactions To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal