If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business

This stat is among many that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a perfect five star rating.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to select one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the prospective clients are searching for. Almost a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

If A Business Makes An Effort To Resolve Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

The Typical Review Word Count Has Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do many shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal