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88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
Reviews Posted On Twitter Can Increase Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is one of numerous that show the significance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.
57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked only for organizations with a best five star score.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If They Were Asked, 77% Of Consumers Would Most Likely Leave A Review
More than a 35% would do it to notify others about their consumer encounter and 24% would definitely direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when clients have to pick a solution provider.
Source: DemandGenReport
The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers honorably typically succeed, review sites help ensure of that.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or a legal representative.
Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Consumers Choose To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile internet browser, everyday people choose to read reviews on their mobile devices.
Source: Statista
89% Of Clients Read A Businesses Responses To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.
Source: Brightlocal
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge majority of consumers check out reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal