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The Average Review Length Has Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your clients creates trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Because the vast majority of consumers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.
Source: Review Trackers
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews go on without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Customer reviews make the stats appear more authentic which is what the prospective consumers are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
86% Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a business requires to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do many shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal