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49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
If A Business Manages To Fix Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have exceptional and good ratings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat consumers well typically prosper, review sites help ensure of that.
Source: Statuslabs
86 Percent Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why consumer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select an attorney or a doctor.
Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
70 Percent Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads select to pay attention to consumers' suggestions online.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management stats show a company's reputation does not impact simply the customers. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
Consumers Might Spend 31% More With A Business That Has Great Reviews
Take notice of this fact. The better other users explain your service or product, the more cash you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone