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Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
Only 6 Percent Of Consumers Do Not Rely On Client Reviews At All
According to client review statistics, a massive 19% of consumers constantly trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
82 Percent Of Customers Go To Review Websites Since They Wish To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Product Or Services.
Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Typically 2 out of 3 businesses have exceptional and great rankings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why client reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers