If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There is no other way around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not impact simply the customers. Potential employees also look at ratings and read reviews.

Source: Deloitte

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business

This stat is among numerous that show the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your clients happy is more vital than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with an ideal five star rating.

Source: Brightlocal

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of consumers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more cash you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal