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Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
Many Best-selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall score.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Google Accounts For 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as guidance from loved ones.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.
Source: RevLocal
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
15% Of Buyers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of prospective customers won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs