Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Because the vast majority of customers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If They Were Asked, 77% Of Clients Would Certainly Give A Review

More than a 35% would post a review to educate others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be clients are looking for. Almost a third of customers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Since They Desire To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Users come due to the fact that they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

67% Of Consumers Report Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

The Typical Review Length Has Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

89% Of Customers Review A Companies Reactions To Reviews

Not only do many individuals read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

95% Of Dissatisfied Customers Will Return To A Company If A Company Manages To Fix Problems Rapidly And Efficiently

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking really helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center