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83% Of All Young Customers Were Asked To Submit A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as guidance from loved ones.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a business's reputation doesn't affect simply the consumers. Potential team members likewise take a look at scores and read reviews.
Source: Deloitte
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.
Source: Brightlocal
Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we found out that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal