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52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to customer review stats, a massive 19% of customers always trust online reviews and never a buy without reading reviews first.
Source: Statista
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of potential clients won't even consider working with a business they can't find opinions about.
Source: Statuslabs
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
83% Of Clients Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more vital than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for businesses with a perfect five star score.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies really use them.
Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
Regardless of how appealing your marketing is, you still need client reviews. There is no skirting around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine