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64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Because the large bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other people, you manage to choose a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
United States Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.
Source: Statista
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
89% Of Buyers Prefer To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, people prefer to read reviews on their mobile phones.
Source: Statista
83% Of All Young Clients Were Invited To Give A Review Recently
Of those invited, 80% of customers did leave a review. In general, companies have asked 66% of all customers to post a review on their business.
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center