Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business

This stat is among many that illustrate the significance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your customers delighted is more important than ever.

57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a best five star rating.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the huge majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

70 Percent Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

72% Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a physician or an attorney.

Young people (age 18-35) are much more likely to work with an expert based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone