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Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
89% Of Shoppers Want To Read Reviews On Their Smartphones
Be it via an app or a mobile browser, clients prefer to read reviews on their smart phones.
Source: Statista
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have outstanding and great rankings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a company's reputation doesn't impact simply the consumers. Prospective employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still require customer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do the majority of clients check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't pleased with scores alone.
Consumer reviews make the statistics appear more genuine which is what the would-be customers are looking for. Almost a third of customers say written reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact make use of them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Reviews Shared On Twitter Can Help Increase Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo