54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your clients creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of lots of that illustrate the importance of online scores. Now that news of consumer satisfaction travels this fast, keeping your clients pleased is more vital than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with an ideal five star ranking.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of companies have excellent and outstanding rankings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

95% Of Disappointed Customers Will Return To A Business If A Business Manages To Resolve Issues Quickly And Effectively

Consumers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Consumers Read A Businesses Feedback To Reviews

Not only do a lot of consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take notice of consumers' recommendations online.

Source: Statuslabs

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs