More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

A Lot Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of All Younger Buyers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

Only 6% Of Customers Don't Trust Client Reviews At All

According to consumer review data, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

American Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Business

This stat is among lots of that illustrate the value of online ratings. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a best five star ranking.

Source: Brightlocal

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider