Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70 Percent Of Customers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

The Typical Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating in fact helps your overall score.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge effect user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as guidance from loved ones.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers fairly usually succeed, review websites help make certain of that.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Business

This stat is one of many that highlight the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more important than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with an ideal five star score.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal