More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize An Organisation

This stat is among lots of that show the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

89% Of Individuals Want To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, people prefer to read reviews on their mobile phones.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really make use of them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have great and exceptional ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Customers Could Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your product or service, the more money you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Generally, 142 million consumers go to Yelp every month. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When customers need to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to focus on customers' suggestions online.

Source: Statuslabs