A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings data, we learnt that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

If A Company Manages To Resolve Issues Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating really helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Because They Want To Buy A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.

Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all clients to give a review on their business.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an unassailable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Majority Of Clients Aged 25-34 Posted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats show the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

Online Product Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

70% Of Consumers Choose To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz