The Average Review Word Count Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

89% Of Customers Review A Companies Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Unhappy Clients Will Go Back To A Business If A Business Takes Care Of Problems Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Due To The Fact That They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Check Out Review Sites.

Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone