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Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To show the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your consumers creates trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
Irrespective of how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million consumers check out Yelp monthly. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
83 Percent Of Consumers Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to focus on clients' recommendations online.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Nearly a third of customers say composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely often'.
Source: Trust You
77% Of Clients Would Undoubtedly Give A Review If They Were Asked
More than a 35% would submit a review to educate others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would want to leave a review to help other individuals with their choice making process.
Source: Podium