If They Were Asked, 77% Of Customers Would Probably Submit A Review

More than a 35% would submit a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp every month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

89% Of Buyers Like To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their smart phones.

Source: Statista

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require client reviews. There's no way around it. Clients are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to take notice of consumers' recommendations online.

Source: Statuslabs