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Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to customer review statistics, a whopping 19% of consumers always trust online reviews and never ever a purchase without checking out reviews first.
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our purchasing preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15% Of Consumers Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of possible clients won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads choose to pay attention to customers' suggestions online.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management statistics show a business's reputation does not affect simply the customers. Potential team members also take a look at ratings and take a look at reviews.
Source: Deloitte
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70% Of Customers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'very influential'.
To show the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs