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If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Clients Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have good and exceptional scores. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you provide them a great experience.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of All Young Clients Were Asked To Leave A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all clients to leave a review on their business.
Source: Brightlocal
89% Of Buyers Choose To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, most people prefer to read reviews on their mobile devices.
Source: Statista
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista