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83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take note of consumers' recommendations online.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When customers have to pick a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients
24% of US buyers consider reviews as 'very influential'.
To show the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Shoppers Choose To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile devices.
Source: Statista
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
77% Of Customers Would Most Likely Submit A Review If They Were Asked
More than a 35% would submit a review to inform others about their customer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to leave a review to assist other people with their choice making process.
Source: Podium
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation does not affect just the clients. Prospective employees also take a look at ratings and take a look at reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our buying decisions.
According to social reviews data, Facebook affects more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
98% Of Yelp's Site Visitors Bought From A Business They Found On The Site
Typically, 142 million consumers go to Yelp every month. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs