People Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking in fact helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online scores stats, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the large bulk of customers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

89% Of Shoppers Choose To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, people young and old choose to read reviews on their phones.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score

This stat is among many that illustrate the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with a perfect five star score.

Source: Brightlocal

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

The Majority Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista