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Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management stats show a company's reputation doesn't impact simply the customers. Prospective team members likewise take a look at rankings and read reviews.
Source: Deloitte
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
89% Of Clients Browse A Businesses Feedback To Reviews
Not only do most shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15 Percent Of Users Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of possible clients will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
More Than Half Of Individuals Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
74% Of Regional Companies Have At Least One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online rankings data, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista