52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers go to Yelp every month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews go on without a reply. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport

USA Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have great and exceptional scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to rely on a local business.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score in fact helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center