Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

83% Of All Younger Consumers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did give a review. Overall, companies have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two-thirds of companies have great and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are looking for. Almost a third of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

Most Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

82 Percent Of Consumers Visit Review Websites Because They Want To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Services And Products.

Review websites are places that customers go to get the truth about a service, product or business. Because they have already formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When consumers need to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs