70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a doctor or an attorney.

Young people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a business's reputation does not affect simply the customers. Potential team members also take a look at scores and read reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

82 Percent Of Customers Check Out Review Sites Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services.

Review websites are locations that people go to get the facts about a business, service or item . Since they have already formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You