53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Average Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

Buyers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not impact just the consumers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

Due To The Fact That They Want To Purchase An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Review sites are places that people go to get the truth about a product, service or business . Users come since they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista