77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

If A Company Makes An Effort To Solve Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a site can only go so far.

Source: Review Trackers

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of potential customers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews go on without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center