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49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
89% Of Clients Review A Companies Feedback To Reviews
Not only do the majority of clients read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews remain without a response. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
Google Represents 57.5% Of All Reviews All Over The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
83% Of All Younger Clients Were Asked To Give A Review Recently
Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Staying connected with your clients establishes trust. Even something as simple as responding to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.
Although we now know why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal