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67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When consumers need to select a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.
Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a physician.
Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone