95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

The Majority Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews stay without a reaction. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation

This stat is one of numerous that highlight the value of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for services with a best five star score.

Source: Brightlocal

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take notice of customers' recommendations online.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Because the large bulk of customers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal