Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Over Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for companies with an ideal five star ranking.

Source: Brightlocal

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and exceptional ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the vast majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal