64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all clients to give a review on their company.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Might Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal